Addverb Opens New Educational Smart Factory at Purdue University

The new facility was designed to help both students and faculty better understand how automation is helping warehouses for materials handling tasks.

Purdue University


A shot of Purdue University's College of Engineering building.
Addverb has outfitted a new smart factory at Purdue University's campus that includes autonomous mobile robots, fleet management software, and warehouse execution software.

Yesterday, Addverb Technologies announced that it has launched a new smart factory it developed in partnership with Purdue University's School of Engineering Technology. The company said its live automation system will enable Manufacturing Engineering Technology, or MFET, undergraduate students and faculty to learn more about modern industrial automation applications.  

The on-campus smart factory includes Addverb’s Dynamo, an autonomous mobile robot that navigates its environment with advanced sensors for seamless material movement for functions like picking, tunneling, and tugging.

The factory will also feature Veloce, a multi-carton picking mobile robot that can enable multi-level storage and retrieval of cases and cartons.

“Purdue is proud to partner with Addverb to provide our students with transformational hands-on experience in an interactive learning environment as compared to existing technology solutions. Our faculty and students will gain valuable insight into new possibilities for robotics design and automation through this unique partnership,” said Dr. Gaurav Nanda, assistant professor in the School of Engineering Technology at Purdue University.

Smart factory designed to give students hands-on experience with autonomation technology

Purdue University is located in West Lafayette, Ind. It is a public land-grant research university and has an acceptance rate of 68%.

Addverb noted that its on-campus smart factory will help students better understand how flexible automation works in various settings and how it can scale to meet the needs of a specific factory or warehouse without significant infrastructural changes.

“Addverb strongly supports a culture of identifying, developing, and celebrating new talent; that is why we are excited about this new partnership between Addverb and Purdue,” said Satish Shukla, chief marketing officer at Addverb. “Students see the world differently and often have a unique approach to problem-solving. We believe this new collaboration will foster innovation and offer students the opportunity to solve real-world challenges.”

Addverb's software platform also featured as part of the educational experience  

In addition to working with autonomous mobile robots, students will also have the opportunity to interact with two software programs, Movect, Addverb’s Fleet Management System (FMS), and Concinity, Addverb’s Warehouse Execution System. Through these programs, students will learn fleet management, task allocation, inventory control, resource management and outbound logistics.

Addverb cited a report from Finance Online that found that while global demand has increased exponentially only 22% of companies report having a proactive supply chain network.

The on-campus smart factory offers students a glimpse into the benefits of automation and carry this knowledge into their careers upon graduation, helping companies increase efficiency and optimize resources to strengthen the global supply chain economy, it said.

Last month, Addverb opened a second software development center in Noida, India. The company's headquarters, manufacturing, and research and development facilities are in India. Its global offices in Australia, Singapore, the Netherlands, the U.S. Germany, and the United Arab Emirates.

Addverb counted among its more than 100 current customers Coca-Cola, PepsiCo, DHL, Amazon, Colgate Palmolive, Reliance, Unilever, Flipkart, Johnson & Johnson, and PAR Pharmaceutical.

Veloce - Automated Guided Robo Shuttle

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Purdue University

A shot of Purdue University's College of Engineering building.


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