AutoStore Unveils Innovation Hub to Test and Replicate Supply Chain Environments

The test center in Karmøy, Norway, can replicate hot and cold weather conditions as well as simulate earthquakes.


AutoStore's new Innovation Hub can replicate a wide range of in-store and warehouse environments for automation testing.

NEDRE VATS, Norway— AutoStore has announced an Innovation Hub in Karmøy, Norway, dedicated to testing technologies and replicating diverse in-store and warehouse environments.

As a supplier of robotic storage and fulfilment technology to Puma, Gucci, Best Buy, and many other global brands, AutoStore said it is experiencing continued growth in revenue and clients. The company has built its testing facility to enable customers to more quickly adopt automation and keep up with order demand.

Built in just seven months, the facility is fitted with a combination of robotic technology and infrastructure for supply chain and retail facilities that cannot be found anywhere else in the world, claimed AutoStore. The hub will be able to test systems that are developed for the store and warehouse facilities of global retailers.

The facility’s environment can also be adjusted to allow the robots to be tested in both hot and cold conditions, analysing how the oxygen level changes when goods are stacked within storage systems. The hub can also simulate earthquakes to see how warehouse and store technology would respond to potentially harmful situations, as well as a number of other functions.

“We identified the need to test solutions under a number of different situations, but we could not set up a test center for cold environments, one for heat, and at the same time one for a modern store solution, one for medical storage and so on,” stated said Karl Johan Lier, CEO of AutoStore. “Therefore, we set up a center where we could simulate different situations and needs. This agile approach offers our clients competitive market advantage, and places them at the heart of new innovations within the sector that can propel them forwards.”

“Within the robotic technology industry, we do not have time to let the processes drag on,” he added. “As a technology company, we must identify needs, and together with our partners and customers develop good solutions that can work immediately. We live in a time of exponential development in most areas, and then we must be able to develop solutions that are not outdated when they are used.”

AutoStore Innovation Hub

Micro-fulfillment is coming

Micro-fulfillment represents one of the biggest challenges for the retail industry. If a company does not have the item immediately, the consumer will either buy it somewhere else or another product altogether. Handling consumables and groceries from regional distribution centers do not meet the order fulfillment needs and expectations of today, giving room to automation systems that can.

Lier predicts that globally there will be major changes in the way stores, chains, shopping centers and online shopping is set up and organized. Stores, transports, warehouses and every aspect of logistics will be connected in completely new ways.

“The needs will vary from store to store, and industry to industry. Our flexibility must enable the brands to streamline operations in line with their specific needs, and to achieve this we must constantly test and develop new solutions. The AutoStore Innovation hub will play an important role here,” says Lier.

AutoStore has set up its automation technology systems in warehouses all over the world. To learn more, please visit .

About AutoStore

Founded in 1996, AutoStore claims it is the inventor of cube storage automation – the densest product/inventory storage solution in existence—which it continues to develop. The company’s goal is to marry software and hardware with human abilities to create the future of warehousing. AutoStore has installed almost 600 systems in over 30 countries over a wide range of industries.

All sales are designed, installed and serviced by a network of qualified systems integrators, which AutoStore calls “partners.” The company’s headquarters is in Nedre Vats, Norway, with offices in Oslo, the U.S., the U.K., Germany, France, Spain, Japan, and Korea.

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AutoStore's new Innovation Hub can replicate a wide range of in-store and warehouse environments for automation testing.

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