Fabric Launches New Partner Elite Program to Help Brands Turn to Automation and Micro-Fulfillment

Customers can apply to use the service starting today.


Fabric's new Partner Elite Program was designed for system integrators, referral partners, and OEMs.
Fabric, which develops micro-fulfillment systems, has created a new program designed to educate and support companies that are turning to automation.

Retail technology company Fabric today launched a new program designed to help brands, retailers, grocers, and logistics service providers looking to invest in automation and micro-fulfillment centers.

The company has named the service the Fabric Partner Elite Program, and customers can apply for it starting today.

“The Fabric Partner Elite Program offers a cost-effective solution to improve customer experience, no matter the business model,” the company said in a press release today. “System integrators receive training to sell and support joint implementation efforts, referral partners get access to tools that accelerate mutual sales and deepen relationships, and OEMs can leverage Fabric’s technology to provide high-density storage and increased throughput to their clients at a competitive cost advantage.”

The Tel Aviv, Israel-based logistics company specializes in micro-fulfillment and automated technologies. It was founded in 2015 and said its partner brands have “seen a more than 62% reduction in labor cost, an over 71% improvement in storage density, upwards of 99% inventory accuracy, and a threefold increase in throughput compared to manual fulfillment.”

The company is backed by Corner Ventures, Innovation Endeavors, Aleph, Playground Ventures, Canada Pension Plan Investment Board (CPP Investments), Evolv (Kraft Heinz), Temasek, and Princeville Capital.

It has offices in New York and employees throughout the U.S.

Brands must invest in new tech to meet consumer demand

In today’s release, the company cited one of its recent reports, which found “that 61% of consumers expect free next-day shipping and 52% expect free same-day shipping with a minimum purchase of only $40.”

“Customers and brands don’t agree on what ‘fast fulfillment’ means,” stated Kimberly Barr, Fabric’s new global director of partnerships, who will oversee the launch of the program. “Customers expect same-day or next-day shipping, but many companies feel their current window of 5-7 days is adequate.”

“Retailers who want to meet rising customer expectations are deploying disruptive technologies like Fabric's MFC solution to meet these demands, all while achieving their profitability and sustainability goals,” Barr added. “This results in a first-class brand experience and keeps their customers choosing them over the competition.”

Chris Caouette, Fabric’s vice president of sales and customer experience, noted in the release that traditional fulfillment centers haven’t been able to keep up with customer demands.

“The Fabric solution solves many of these challenges. We are looking to our network of strategic partners to extend our reach beyond what we can do alone, all to speed the adoption of fulfillment automation solutions,” he said.  

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Fabric's new Partner Elite Program was designed for system integrators, referral partners, and OEMs.

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