FORTNA Emerges From MHS Global and Fortna Merger for Materials Handling Automation, Integration

FORTNA claimed that it is a global leader in "transformative omnichannel and parcel distribution solutions."


FORTNA said its software, services, and tools can optimize distribution operations.
FORTNA, the combination of materials handling automation supplier MHS and warehouse distribution software provider Fortna, said it can help omnichannel operations worldwide.

In April, MHS Global, a materials handling automation provider and systems integrator, and Fortna Inc., a warehouse distribution software provider, announced their intention to merge. The combined entity today said it will be known henceforth as FORTNA.

The former MHS and Fortna said they combine decades of experience in the design, development, and delivery of omnichannel and parcel distribution solutions. The Atlanta-based company claimed that it gives customers “a uniquely versatile end-to-end path forward to optimize operations in the face of continual upheaval.”

FORTNA said it has the scale and capabilities to help customers and partners meet increasing consumer demands as they face continued supply chain disruptions and other challenges. The company claimed that it works with leading brands to “transform omnichannel and parcel-distribution operations.”

FORTNA brand represents supply chain resilience

“The decision to retain the legacy Fortna name was the result of careful consideration,” stated Rob McKeel, CEO of FORTNA. “We chose the name FORTNA not only for the great reputation the name already has in the market, but [also] because of the strength and resilience embedded within it.”

“The notion of fortitude, of resilience and strength—it speaks to what our customers need in today’s climate and what they can expect from our partnership – the ability to weather the ever-changing market conditions and come out thriving,” he added.

FORTNA said it designs and delivers systems, powered by intelligent software, to optimize fast, accurate, and cost-effective order fulfillment and last-mile delivery. The company said its staff, innovative approach, and proprietary algorithms and tools can ensure optimal operations design and material and data flow.

Automation part of combined capabilities

In addition, FORTNA offers network strategy, distribution center design and implementation, materials handling automation, robotics, and a suite of lifecycle services.

“At the end of the day, our customers need to know they are ready for anything,” said McKeel. “That means operations that run at the speed of change—and the intelligence to anticipate what is next. We are thrilled to be able to provide the ability for our customers to create scalable, cost-efficient operations through automation.”

Customers will increasingly see the new FORTNA brand as it is rolled out globally over the coming weeks and months, said the company. It said customers will be able to improve performance thanks to the combined capabilities of two industry-leading omnichannel and parcel distribution solutions providers.

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FORTNA said its software, services, and tools can optimize distribution operations.

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