Serve Robotics, a California-based autonomous sidewalk delivery company, and Shake Shack announced a partnership to deliver Shake Shack using Serve's autonomous delivery robots via Uber Eats.
Customers who order from select Shake Shack restaurants in Los Angeles through Uber Eats may receive their order via Serve's autonomous robots. The partnership marks another step forward in the expansion of sidewalk robots on Uber Eats, which has been offering Serve's autonomous deliveries in Los Angeles since 2022.
Serve Robotics, Shake Shack leaders excited about partnership
The partnership is the latest in a line of moves from Serve Robotics with restaurants and delivery services. In July 2022, Serve partnered with robot pizza maker Piestro for delivery.
“We are excited to add another national merchant like Shake Shack to our platform, a partnership made possible through the relationship we have built with Uber Eats across tens of thousands of successful deliveries,” said Touraj Parang, president and COO of Serve Robotics. “Today's announcement highlights the value of Serve's world-class strategic partnerships as we work to expand our geographic footprint and deploy 2,000 robots across the U.S. in 2025.”
Serve Robotics secured $30M in funding in August 2023. Investors include Uber and NVIDIA.
“We're thrilled about our collaboration with Serve Robotics and Uber Eats,” said Steph So, senior vice president of digital experience at Shake Shack. “In line with our vision of enlightened hospitality, this partnership highlights our commitment to leveraging innovation to enhance guest experiences both in and out of Shack.”
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