Addverb and McMurray Team Up to Widen Warehouse Robotics Customer Base

The two companies said they have come together to help further unlock more growth.


Addverb will offer the Multi-Pro mother-child pallet shuttle as part of the partnership.
Addverb Technologies and McMurray collaborating to offer multiple industries McMurray's storage options with Addverb's wide portfolio of flexible automation.

Today, Addverb Technologies announced a new partnership with mobile storage and warehouse automation provider McMurray Stern. Combining McMurray Stern's fully integrated storage options with Addverb's fixed and flexible solutions will enable new and existing customers to customize and optimize their picking, packing, storage, and other systems, the companies said.

The combined integrations, the companies said, will deliver innovative systems for industries such as apparel, grocery, retail, and healthcare, and for the government.

“McMurray Stern's experience in integrated design-build lays a foundation for Addverb's hardware and software innovations,” said Sriram Sridhar, chief revenue officer of Addverb. “McMurray Stern has a long legacy within the storage and micro-fulfillment industry. We are looking to learn from their experience and work together to offer creative solutions to their customers.”

Addverb said it provides smart end-to-end warehouse and industrial automation and intralogistics solutions. The company said its extensive portfolio includes robots, material handling technologies, and software. It added that its fixed and flexible automation can help improve the performance and accuracy of warehouse and factory operations.

Addverb's headquarters, manufacturing, and research and development facilities are in India, with global offices in Australia, Singapore, the Netherlands, the U.S., Germany, and the United Arab Emirates. The company said it has more than 100 customers including Reliance, Unilever, Flipkart, Coca-Cola, Pepsico, Johnson & Johnson, and PAR Pharmaceutical.

Based in Southern California, McMurray Stern is a nationwide solutions provider in warehouse automation, specializing in planning, designing, and implementing automated storage solutions.

Its fully integrated design-build process ensures projects are professionally managed from concept to execution so that its customers have an improved workflow and can more efficiently manage their time, space, materials, and information.

What will be offered as part of the partnership? 

The strategic partnership will focus on providing Addverb's robots. They include the Multi-Pro mother-child pallet shuttle, the Zippy guided sortation robot, the Quadron carton shuttle, and the Dynamo autonomous mobile robot (AMR) to deliver streamlined and cost-effective automation to McMurray Stern's customers.

Addverb will also provide its software suite consisting of the Concinity warehouse execution system (WES), the Mobinity warehouse control system (WCS), and the Movect fleet management system.

Each of Addverb’s software can be integrated with any ERP, WMS or any third-party systems seamlessly. Concinity manages the end-to-end functions of a warehouse with coordination among different operations. Mobinity ensures real-time tracking of materials inside a warehouse and optimizes material handling.

Movect centrally manages the robot fleet end-to-end with effective coordination, accurate control, and efficient scheduling. As a company that builds both software and hardware from the ground up, Addverb claimed that it is uniquely positioned to integrate with legacy systems for warehouses.

“The Addverb and McMurray Stern alliance will bring a new level of performance to our customers that will make warehouse automation systems more affordable to a broader market,” stated Pat Fitzpatrick, vice president of sales and marketing at McMurray Stern. “We are very excited about our new partnership with Addverb that complements our comprehensive solutions offering.”

Addverb’s suite of solutions will be displayed at McMurray Stern's new Technical Center in Santa Fe Springs, Calif. Customers can see the latest automation technologies powered by Addverb's wide portfolio of warehouse hardware and software.

The new alliance is the latest in a series of company expansions and strategic partnerships that have strengthened Addverb's footing in the U.S., it said.

Addverb Technologies | Bot-Valley Tour

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Addverb will offer the Multi-Pro mother-child pallet shuttle as part of the partnership.

Robot Technologies