NRF 2025: ToDo Robotics showcased Pudu Robotics’ AI-powered BellaBot Pro

At the National Retail Federation (NRF) 2025 conference in New York City, ToDo Robotics held live, interactive demonstrations of Pudu Robotics' AI-powered BellaBot Pro and its 'Shopper Assistance' capabilities.

NRF 2025 attendees, including retail professionals, technology enthusiasts and media representatives go to 'test-drive' BellaBot Pro's latest features.

Hands-on with BellaBot Pro

At ToDo Robotics' NRF 2025 booth, attendees directly engaged with BellaBot Pro. The Pudu Robotics mobile robot offered warm-hearted greetings, personalized product recommendations and modeled how it would guide shoppers straight to the correct aisle and shelf location for said product.

"At ToDo Robotics, we are driven by the belief that automation and AI can transform the retail experience, creating more efficient, engaging, and memorable shopping journeys," said Marianela Nanninga, CEO of ToDo Robotics. "BellaBot Pro's new shopper assistance capabilities empower retailers to provide an enhanced level of service, alleviate labor challenges, and create cutting-edge, tech-forward environments that drive growth."

ToDo and Pudu highlighted the following features of BellaBot Pro:

• AI-powered shopper assistance: Personal greetings, tailored product recommendations and guided navigation that deliver exceptional customer support.
• Interactive marketing: An 18.5-inch advertising screen with dynamic facial expressions, multimedia ad capabilities and custom voice interactions transform BellaBot Pro into a mobile marketing opportunity.
• PUDU VSLAM+ technology: A combination of lidar and vision fusion enables precise navigation across retail spaces of up to 200,000 square meters while slashing deployment time by 75%.
• Gesture recognition: Sensors that detect simple gestures, such as waving, to trigger engaging and context-specific responses.
• Enhanced safety features: Built-in obstacle avoidance, tray lighting and ground projection ensure smooth, safe navigation through busy retail environments.

"The Shopper Assistance feature on BellaBot Pro redefines what's possible in retail - smarter, faster and tailored to each customer, said Raymond Pan, general manager for the Americas and Australia at Pudu Robotics. Partnering with ToDo Robotics for NRF 2025 lets us spotlight how cutting-edge AI can genuinely change the game for retailers everywhere."

Since debuting in 2019, BellaBot has been deployed across the globe, including restaurant locations such as Pizza Hut and KFC, and retail locations such as Carrefour in Poland and Walmart Mexico and Central America. The latest iteration, BellaBot Pro, harnesses advanced AI to meet the surging demand for retail automation.