European automation provider MotionTech expands to U.S. marketplace

Sweden-based automation company MotionTech announced its entry into the U.S. market.

The company said that the launch marks a significant milestone in its international growth strategy, bringing MotionTech’s portfolio of automation and packaging technology to North American customers.

MotionTech sees strong demand in U.S. marketplace

To spearhead the expansion, MotionTech said that it has appointed Kristian Hulgard as executive sales director for the U.S. The company said that Hulgard is an experienced business builder with a strong track record of establishing and scaling commercial operations in the automation industry.

The former GM, Americas at OnRobot, will lead MotionTech’s US business from the Dallas-Fort Worth area and drive the company’s next phase of growth in the region.

“The U.S. represents an enormous opportunity,” Hulgard said. “I’m excited to build something meaningful here from the ground up. American manufacturers and distributors are investing heavily in automation to stay competitive, and MotionTech brings exactly the kind of proven, high-quality technology they’re looking for. My focus from day one will be on getting our products in front of the right customers, build up a distribution network and establish MotionTech as a serious partner in this market.”

The company said the initial focus of the U.S. launch is bringing MotionTech’s end-of-line packaging, storage systems and conveying technologies to American customers, building on the automation and material-handling offerings that have made the group a trusted partner across Europe. Over time, MotionTech added that it intends to build out a full commercial and service presence to support customers throughout their automation journey.

“Customers have repeatedly asked for a dedicated local point of contact for both sales and service,” said Louise Ringström Grandinson, CEO, MotionTech. “Hulgard’s appointment lays that groundwork as MotionTech positions itself to serve a US automation market set for substantial growth in the coming years.”

MotionTech said that the move to the U.S. market addresses already established demand. The company said that it has completed more than 30 installations for U.S. customers - such as large warehouse automation partners Dematic and KNAPP - in recent years.