OSARO Launches Robotic Partner Program That Includes FANUC, Pregis, and NPSG Global

OSARO today has launched a partner program that aims to streamline the deployment of robotic solutions for e-commerce and logistics businesses.

The OSARO Partners Alliance program provides a range of collaboration and co-marketing opportunities for vendors, integrators, distributors, resellers, third-party logistics companies (3PLs), and consultants, to deliver unified solutions, according to the San Francisco-based company.

The program is designed to optimize every stage of a customer’s purchasing and deployment process whether it be with autonomous mobile robots (AMRs), automated storage and retrieval systems (ASRS), or other solution technologies, it added.

OSARO makes robotic piece-picking systems for e-commerce markets. It said its robots, which take advantage of machine vision and control software, are used for goods-to-robot use cases where key challenges include high SKU inventories, complex packaging, and fragile items.

The program’s first members

The program’s inaugural members include:

• FANUC America — a supplier of robots, CNC systems and factory automation
• Pregis — a manufacturer of end-of-line packaging solutions
• NPSG Global — a designer of e-fulfillment warehouse implementation services

The collaboration of these three partners and OSARO is emblematic of the benefits that can be achieved by working together. OSARO is currently deploying its OSARO Robotic Bagging Systems in a production environment at Zenni Optical’s e-commerce distribution operations in Novato, California. Each system includes a FANUC robot arm, a Pregis automated bagging system, and is installed with automation expertise from NPSG Global.

“OSARO is solving the elusive challenge of automating the most complicated and labor-intensive task in the warehouse: the full automation of piece picking,” said CEO Derik Pridmore. “The OSARO Partners Alliance provides a framework for the integration of our pick-and-place technology with the latest product and service innovations from proven partners. Our model allows partners to grow their businesses with our software, systems, and tools, and to tailor the program for their objectives.”

The program addresses an urgent need for better automation, OSARO claims

Advances in Al-driven robotics have created new solutions to tackle supply chain disruptions and labor shortages and to equip e-commerce operations with solutions that speed up delivery and boost productivity, it said. But tailoring the right solution requires a collaborative approach that includes software, hardware, and materials-handling experts with deep domain experience.

The OSARO Partners Alliance convenes the right set of players to deliver success to both customers and partners. It fosters a community where participants can share knowledge, resources, and expertise to support their mutual clients as they evolve their supply chain capabilities to keep e-commerce humming, the company argued.

Members of the Alliance can use OSARO’s industry-leading pick-and-place vision software to create new opportunities, build new revenue streams together, and expand the range of solutions for fast-growing e-commerce and logistics businesses.

OSARO Alliance partners may take advantage of:

• Applicable OSARO licenses for demo or production use
• Joint OSARO webinars
• Joint press and social media outreach with OSARO
• Technical and marketing resources from OSARO
• OSARO Sales support
• OSARO lead sourcing
• Customer referencing
• Collaborative marketing planning
• Joint trade show participation by mutual agreement
• Shared marketing content creation and distribution
• OSARO annual business planning and quarterly business review
• RFP bid support from OSARO
• OSARO’s partner enablement training program
• Partner logos featured on the OSARO website