Piestro Partners With Serve Robotics to Automate Delivery of Its Artisanal Pizzas

The companies are slowly rolling out deliveries in the coming months.


Piestro's automated pizza vending machine.
The two robot upstarts said they complement one another. Piestro is trying to get more customers to buy its pizza, while Serve is hoping to increase mobile robot delivery orders.

Pizza robot maker Piestro announced yesterday it is partnering with Serve Robotics, the autonomous sidewalk delivery company spun out of food giant Postmates. 

When a customer places an order, Piestro’s scheduling system will notify Serve’s fleet and the nearest available robot will pick up the pizza for transport from a Piestro pod. The partnership will roll out in the coming months, as Piestro deploys units within Serve delivery areas. 

Santa Monica-based Piestro said it is an automated pizzeria that combines robotics, precision control/actuation and culinary excellence to create pizzas full of authentic flavor.

Serve is headquarted in Los Angeles and was founded in 2017 to develop food delivery robots. The company said its self-driving robots have completed tens of thousands of deliveries in Los Angeles and San Francisco.

“We couldn’t be more excited to partner with Serve Robotics to offer our customers the convenience and delight of robotic delivery,” said Massimo De Marco, CEO of Piestro. “Robotic delivery is contactless and reliable, with a higher on-time rate than couriers, and will allow our customers to get their pizzas even faster than before – all at the touch of their fingertips.”

Up to four Piestro pizzas fit on Serve robot

Serve’s robots fit up to four Piestro pizzas and can complete deliveries in under 15 minutes. Once the robot arrives at its destination, customers can retrieve their pizzas from the machine with a secure passcode. Serve’s autonomous sidewalk robots navigate safely alongside pedestrians, with remote supervision when needed.

“Serve’s zero-emission robots are distinguished by their level of autonomy and safety, outperforming vehicle delivery in key metrics like on-time arrival and order completion,” said Ali Kashani, co-founder and CEO of Serve Robotics. “Combining the reliability of robotic delivery with Piestro’s tasty pizzas is a perfect match. Together, we offer customers a quick, contactless experience that also benefits the environment.”

Piestro has investors’ attention  

Piestro said it continues to see traction with investors in its crowdfunding campaign, which is currently underway on WAX. 

Piestro is backed by lead investor, Wavemaker Partners, a global Venture Capital fund with $600 million AUM and Wavemaker Labs, a food automation focused venture studio. The company features a seasoned team of food and robotics expertise made up of executives and founders from Miso Robotics, Kitchen United, SBE Entertainment Group, Graze  Autonomous Mowers, and Wolfgang Puck. 

Serve Robotics Level 4 delivery.

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Piestro's automated pizza vending machine.

Robot Technologies