Serve Robotics expands, partners with NoScrubs for autonomous laundry delivery

Autonomous robotic delivery technology company Serve Robotics announced a new partnership with NoScrubs, an on-demand laundry service, marking Serve’s first commercial urban delivery partnership outside of prepared food.

Serve said that the pilot, launching in early June in select Los Angeles neighborhoods, will use Serve's existing fleet of autonomous sidewalk robots to deliver NoScrubs laundry orders directly to customers' doors.

Autonomous laundry delivery

Serve Robotics said that the commercial pilot extends its last-mile delivery opportunity into a new category of recurring local commerce.

NoScrubs operates across seven major U.S. metros. According to the “Online Laundry Service Market Report 2026” from The Business Research Company, laundry is one of the fastest-growing categories in consumer logistics and is projected to grow from approximately $40 billion in 2025 to $130 billion by 2030. The report said that the growth is fueled by busy urban households, dual-income families and younger consumers embracing app-based services.

Serve said that its robots that are already on the street will work in a new category, generating revenue without the cost of building a separate fleet. Serve said that it views laundry delivery as an early step toward broader expansion into additional verticals, including dry cleaning, retail, pharmacy, grocery and others, each of which shares the same last-mile economics that have made sidewalk robots viable for food.

"We've built one of the largest autonomous delivery platforms, and we've spent years proving the model in some of the country’s densest, most complex cities,” said Ali Kashani, co-founder and CEO of Serve Robotics. “The NoScrubs partnership is where we leverage what we’ve created to open up an entirely new category of delivery and offer more convenience to consumers. The same Serve robots that bring you dinner will soon bring you your laundry and more. We're just getting started.”

For customers, Serve Robotics said that the experience is simple. Users select their preferred delivery window in the NoScrubs app, and NoScrubs assigns each order to a Serve robot based on availability and storage requirements. Customers will then receive their laundry on time.

“Customers expect fast, seamless delivery experiences across every aspect of daily life, not just meals,” said Matt O'Connor, co-founder and CEO of NoScrubs. “Partnering with Serve allows us to explore innovative ways to serve customers while improving operational efficiency.”

Serve operates approximately 2,000 robots across the United States, including 500 in Los Angeles, which will fulfill NoScrubs orders alongside their ongoing food delivery work.

Because laundry pickups and returns generally fall outside food delivery’s mealtime peaks, Serve said that the partnership allows the company to put more deliveries through its existing fleet, making fuller use of robots already on the road.

The expansion builds on Serve’s January 2026 acquisition of Diligent Robotics, which extended the company's autonomy platform into indoor environments.