HomeBase USA announces chainwide deployment of Simbe Store Intelligence platform

After demonstrating measurable improvements in inventory accuracy and store execution during a pilot, HomeBase USA has expanded Simbe’s Store Intelligence platform across every location in less than three months.

Simbe said that the rollout brings Tally and Simbe’s suite of technologies to stores across Texas, Wyoming, Kansas and Missouri following a successful pilot that reduced pricing errors by 92%, lowered controllable out-of-stocks by 58%, brought total out-of-stocks below one percent and shortened annual physical inventories from three days to less than one.

Store Intelligence brought measurable results during the pilot

Simbe said that operating stores with extensive assortments across farm, ranch, building supplies, hardware, seasonal and everyday essentials require consistent execution at the shelf. For the rural communities and small towns that HomeBase serves, Simbe said that execution carries even more weight.

With continuous visibility into shelf conditions, Simbe said that HomeBase teams can identify and resolve issues before they affect customers. For shoppers in these markets, Tally will also be the first encounter with a robot, showing these communities firsthand how innovation can transform the in-store experience.

"Strengthening how we operate across every store makes it even better to work and shop at HomeBase," said Joel McLiney, owner and CEO of HomeBase. "Simbe helped our teams focus on what matters most each day, and the results gave us confidence to introduce Tally to all our stores in less than three months."

HomeBase attributes the rapid rollout in part to its disciplined approach to operational adoption. Rather than treating Tally as a technology deployment, Simbe said that HomeBase incorporated real-time shelf intelligence into daily operating routines. Leadership established clear expectations, embedded insights into store workflows and empowered teams to act quickly. Instead of spending hours manually auditing aisles, Simbe said that HomeBase associates receive prioritized actions that improve inventory accuracy, pricing integrity and merchandising execution throughout the day - accelerating measurable improvements across the chain.

“Instead of spending time searching for problems, our teams start each day knowing exactly where to focus,” said Tim Blakesley, store manager at HomeBase. “That means more time helping customers and making life easier for associates.”

Simbe said that HomeBase’s results reflect a broader shift underway across retail. As labor remains constrained and store complexity increases, Simbe said that retailers are turning to continuous shelf intelligence as the foundation for inventory, pricing and store execution decisions.

“One of the things that impressed us most about HomeBase was how effectively its leadership inspired adoption,” said Negar Ballard, senior director of Sales at Simbe. “They built new operating habits that quickly prioritized associate time, helping delight shoppers and realize value across the business.”

Simbe said that HomeBase joins retailers in nearly a dozen countries using its Store Intelligence platform to improve inventory accuracy, pricing integrity, merchandising execution and store operations across grocery, home improvement, club, alcohol and farm supply.