Modern Beauty Supplies Taps Attabotics to Advance Fulfillment Operations

The automated system was inspired by ant colonies.


A Attabotics robot.
As it looks to increase productivity, Canadian beauty supplier Modern Beauty is betting on Attabotics automated system.

Cosmetics company Modern Beauty announced today that the company has partnered with Attabotics to introduce automation technology to the company’s fulfillment center in Calgary, Alberta.

The structure is projected to begin operations as soon as Q4 2022.

Measuring approximately 19,500 square feet, the new fulfillment system will boast more than 26,000 bins, 33 Attabots, five picking stations, and four replenishment stations.

The automated facility will support Modern Beauty's 34 store locations in Alberta, British Columbia, Manitoba, and Saskatchewan. The company is headquartered in Calgary, Canada and has more than 200 employees across the country.

“We believe Attabotics is the future of warehouse automation,” said Amer Jomaa, COO of Modern Beauty Supplies. “The partnership of the two Canadian-based companies will assist in taking the beauty industry to the next level by investing into the future and the latest technology to help support our client’s needs.”

Saving space

Attabotics, also headquartered in Calgary, said its scalable system condenses traditional warehouse aisles into a single, vertical storage structure. Inside the structure, robotic shuttles move in three-dimensional space to store and deliver goods to workers on the perimeter that pick, pack and ship modern commerce orders.  

Inspired by the framework of ant colonies, Attabotics said it replaces the rows and aisles of traditional fulfillment centers with a patented storage structure and robotics shuttles that utilize both horizontal and vertical space, reducing a company’s warehouse needs by 85 percent.

By empowering retailers to place fulfillment centers near high-density urban areas, Attabotics said it helps create jobs and decrease carbon emissions by closing the last-mile delivery gap. Attabotics has been adopted by brands including luxury department store Nordstrom and other retailers across apparel, food and beverage and home goods. Attabotics has fulfillment centers across the United States and Canada.

Optimizing space allows additional storage capacity and throughput to support growth without the need for expansion. Direct access to every bin also allows for efficient omni-channel distribution, Attabotics argued.

“Joining forces with Canada’s principal beauty supplier and fellow Calgary-based business to accelerate their growth and satisfy customer needs is a project the Attabotics team is eager to explore – and one that we’re incredibly proud to collaborate on,” said Attabotics founder and CEO Scott Gravelle.

“Our alliance with Modern Beauty Supplies is key in demonstrating and advancing our fulfillment capabilities across high-demand industries, especially as we continue to engage with potential partners across the ever-changing and demanding commerce landscape,” Gravelle added. “We’re here to help customers meet the demand of today’s consumer, which is why we look forward to helping the Modern Beauty team build the supply chain of the future and provide an enhanced fulfillment experience.”

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A Attabotics robot.

Robot Technologies