We started out as advisors back in 2017. We were helping companies figure out their robot potential, do their business cases and finding the right suppliers for their needs.
It very quickly became obvious to us that buyers were struggling with finding the right place to start. And it was hard to find suppliers with experience in the particular field of the buyer.
Most buyers looked for suppliers very locally and didn’t always achieve what they were hoping for. We also saw that the clients’ demands and specifications were made by people not used to dealing with robots. In other words, this created confusion and projects that took way too long and with too many disappointed parties.
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November 24, 2025 · New investments look to accelerate robotics marketplace, adoption and connectivity
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June 5, 2025 · Stuart "Stu" C. Shepherd and Peter Corke presented awards at Automate 2025
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September 27, 2024 · RAC ’24 featured end users, integrators, vendors and analysts discussing robot deployments
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September 11, 2024 · RAC ’24 one-day, virtual event will take place September 18
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June 13, 2024 · Sagitta Ventures to invest in combined company under HowToRobot name
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March 7, 2024 · HowToRobot execs lend their thoughts on industry outlooks
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November 1, 2023 · In its latest look at national robotics usage, HowToRobot partnered with Robotics Society in Finland to find high-mix, low-volume production prominent.
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October 18, 2023 · Robot installations grew in Spain in 2022, according to a new report.
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September 25, 2023 · HowToRobot and NFEA said the move from oil and gas to other sources of energy could increase robotics demand.
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July 12, 2023 · Global automation marketplace HowToRobot collaborated with the Association for Advancing Automation to study the state of robotics in Canada.
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July 5, 2023 · A significant number of suppliers are providing automation technologies to diverse sectors beyond traditional manufacturing, a new market study shows.
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June 22, 2023 · New Barcelona office aims to boost the country’s competitiveness by connecting Spanish manufacturers and automation suppliers.
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May 31, 2023 · The Italian robotics industry is bigger, in terms of businesses, than any other country in Europe, according to HowToRobot.
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April 21, 2023 · The robotics industry in the Netherlands has expanded fast and must become more commercially focused to realize growth prospects, said the industry association.
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February 28, 2023 · Building on strong university research, a skilled workforce, and a focus on innovation, the Netherlands hosts a thriving robotics sector, said the study.
