Brightpick partners with NAPA, enters automotive market

AI-powered robotic warehouse automation provider Brightpick announced a strategic partnership with NAPA, a major U.S. retailer and distributor of automotive replacement parts, accessories and service items.

The partnership will see Brightpick’s advanced automation technology deployed across NAPA’s distribution centers. Through this partnership, Brightpick said that its robotics will improve overall warehouse performance to support NAPA’s nationwide store network.

Pilot project success turns into deployment

Brightpick and NAPA first collaborated in 2025 on a pilot project, which the companies said has been running successfully. NAPA then signed an agreement with Brightpick for an additional site in early 2026, with the potential for future installations at other locations. The first project under this agreement will include more than 100 Brightpick robots to support high-volume processing.

“Our partnership with NAPA is a huge milestone as it marks our first customer in the automotive sector and largest U.S. customer to date,” said Jan Zizka, co-founder and CEO of Brightpick. “This demonstrates our ability to easily scale our automation solutions with large enterprise customers - including Fortune 500 companies like NAPA - in multiple locations. We’re excited to support NAPA’s operations and value their continued investment in our technology across their national network.”   

Given the scale and complexity of NAPA’s operations, Brightpick said that its robotic technologies will be a critical component in maintaining service levels and operational efficiency, while fortifying NAPA’s leadership position in the automotive aftermarket.  

“We’re excited to expand our use of Brightpick automation technology with this partnership,” said Justin Ducharme, EVP, distribution and logistics, NAPA. “This collaboration supports our goal of continuously improving how we serve our customers. Brightpick’s expertise in warehouse automation will help optimize our store network’s handling, replenishment and overall performance to support the growing demand for fast and reliable auto parts delivery. We look forward to a long partnership with Brightpick.”   

Brightpick said it will tailor its robots to perform seamlessly in NAPA’s warehouse environments, utilizing the company’s goods-to-person robots to integrate with existing technologies.