Reshape Automation introduces ReshapeX AI powered sales operations platform

California-based Reshape Automation announced the public release of ReshapeX, which the company describes as the first end-to-end sales-acceleration platform designed specifically for automation OEMs, system integrators and distributors.

The company said ReshapeX reflects its mission to eliminate commercial friction so manufacturers can deploy 10x more robots and automation.

Expedited automation sales

By combining product configurators, real-time pricing and quoting and AI agents in a modular, customizable suite, Reshape Automation said ReshapeX helps sales teams generate quotes 80% faster, cut admin time by 60%, reduce quoting errors by 90% and drive 3x more qualified opportunities.

“Industrial automation can no longer afford outdated, sluggish sales processes,” said Juan Aparicio, co-founder & CEO of Reshape Automation. "ReshapeX empowers automation vendors to move from complexity to clarity through streamlined quoting workflows and a team of AI agents, even when working with complicated products with literally millions of customizable variables. In current macro-economic conditions, the ability to move fast to meet customer needs is essential, and ReshapeX does just that for industrial automation sales.”

Sales and industrial automation need to do more

American manufacturers have never needed robots and industrial automation more than they do today, according to the company.

Yet the way automation systems are sold remains stuck in outdated, manual processes:

• Complex configurations that slow down quoting and approvals
• Engineering and sales teams juggling disconnected tools from multiple vendors
• Manual pricing that introduces inconsistencies and erodes margin
• Long sales cycles requiring too many humans in the loop

In an era of tariffs, labor shortages and re-shoring, industrial vendors are more essential than ever, but still lack the modern, AI-driven workflows that could help them move faster and solve some of the most pressing challenges in manufacturing today.

“Thanks to ReshapeX, we’re able to react faster to customer demands, winning more deals and strengthening our market position,” said Jose Maria Morales, CEO, Metrika Supply.

Reshape Automaton said ReshapeX addresses this urgent need by integrating AI-driven configurators and agents, pricing logic, and digital customer experiences to accelerate quoting, reduce risk, and drive operational efficiency. In today’s high-stakes global market, AI-powered sales tools are no longer optional, they’re essential.

ReshapeX capabilities

Reshape Automation suggested that ReshapeX replaces the patchwork of spreadsheets, legacy CPQ systems and manual 3D workflows that slow down most automation sales cycles.

It offers:

• 3D & rules‑driven configurators - Interactive product models and automated compatibility logic ensure every configuration is feasible and margin‑optimized.
• AI‑powered configure, price, quote (CPQ) - Real-time price books, automated Bill of Materials (BOM) generation and one-click proposal packaging reduce admin time by more than half.
• AI agents - Specialized, customizable AI workflows that directly interact with third-party enterprise applications, augmenting Reshape customers’ workforce by handling repetitive and time-consuming tasks. For example, Reshape’s AI agents can create CRM opportunities from voice notes, pull inventory and pricing data distributed across multiple ERP systems and automatically generate quotes from inbound requests.
• White‑label digital marketplaces - Launch a branded, self-service marketplace - complete with a dedicated AI concierge - in days, not months.

The company said ReshapeX extends its value beyond traditional sales closure by offering a specialized collaboration platform tailored specifically for industrial automation deployments. Unlike generalist collaboration tools, ReshapeX serves as a centralized system of record that uses AI to enable vendors, integrators, distributors and end-users to easily audit and reference historical agreements and commercial decisions. 

“ReshapeX empowers our AMR distributors and integrators to qualify and pursue opportunities significantly faster, giving us a clear competitive edge,” said Rishabh Agarwal, CEO of Peer Robotics.