Synergy Design Joins Fabric’s Partner Program to Sell Micro-Fulfillment Systems

Fabric said its partner program was designed for customers, systems integrators, referral partners, and OEMs.


Fabric's automated warehouse solution at work. Fabric and Synergy said their partnership will streamline and optimize warehouse processes. (
Synergy Design & Integration said the partnership will help it serves its customers in the materials handling space.

Fabric earlier this month shared the news that it has partnered with another systems integrator to sell its micro-fulfillment automation technology. Based in Franklin, Tenn. Synergy Design & Integration said it has more than 100 years of combined experience designing and building custom, turnkey material handling systems for industries including retail, e-commerce, health and beauty, parcel, apparel and more.

Synergy Design is now a member of Fabric’s Partner Elite Program and will help the company identify clients, they said. As part of the program, which Fabric launched in February, Synergy Design employees will receive training on how to sell Fabric’s technology.

Tel Aviv, Israel-based Fabric said its flexible systems can fit any space, whether it’s a store or warehouse.

The company was founded in 2015 and claims to be a pioneer in developing micro-fulfillment technologies. It is backed by  Temasek, Canada Pension Plan Investment Board (CPP Investments), Corner Ventures, Playground Ventures, Princeville Capital, Innovation Endeavors, Aleph and others.

Synergy Design sees value in Fabric partnership

Last year, Robotics 24/7 reported on the company opening an new micro-fulfillment center in Dallas. To date, it has raised a total of $336 million, according to Crunchbase.

“We don’t take partnerships lightly at Synergy,” Synergy Senior Vice President of Solutions Matt Herms said. “It is important for us to get to know the companies that we partner with and not only understand the services and technologies that they provide but, as importantly, to make sure they are a cultural fit and share our values. After several months of discussions with the Fabric team and seeing multiple sites in both the United States and Israel, we are confident that this partnership will bring great success to all of us.”

“With this partnership, we’re bringing together innovative solutions that will ensure customers remain competitive and agile,” said Kimberly Barr, Fabric’s global director of partnerships. “Customer expectations continue to rise across industries, and automated fulfillment is becoming a must-have. Fabric and Synergy are empowering retailers to meet those expectations.”

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Fabric's automated warehouse solution at work. Fabric and Synergy said their partnership will streamline and optimize warehouse processes. (

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