Fabric Opens Dallas Micro-Fulfillment Center to Meet E-Commerce Demands

Fabric said its research found 61% of consumers expect free next-day shipping, and 52% expect free same-day shipping


A look at the Dallas MFC.
Fabric has opened a new micro-fulfillment center in Dallas as part of its growing network of MFCs.

Get Fabric Inc. today announced the launch of its new Dallas micro-fulfillment center, expanding its growing North American network for on-demand retail.

Through its network of automated micro-fulfillment centers (MFCs) and inventory intelligence, the New York-based company said it enables retailers to scale their capacity while profitably and sustainably providing on-demand deliveries.

Fabric expects network to cover nearly 90% of U.S. consumers

The Dallas location is the latest in Fabric’s growing network of MFCs in the U.S. The company said it expects that number to double by the end of the year, covering delivery to nearly 90% of consumers across the country in two days or less.

As a densely populated, fast-growing center of commerce in the U.S., Dallas was strategically chosen by Fabric based on customer needs, population evaluations, 10-year shift studies, and detailed demographic analyses. In addition, a recent Brookings Institution report called Dallas a “rising star” among tech cities.

Over the past two years of the pandemic, in fact, Dallas grew tech-sector jobs faster than the national average.

“We’re in the middle of a historic shift in consumer expectations when it comes to fast and free shipping,” said Colin Coggins, Fabric’s chief commercial officer. “By placing our MFCs in strategic locations such as Dallas, we can use our software-led robotics and AI technology stack to help retailers meet today’s expectations for super-fast delivery and provide a future-proof strategy to meet tomorrow’s expectations without increasing overhead.”

Fabric aims to fill orders faster

A Fabric survey released today found that while fast, free shipping is the top motivator for completing an online order, retailers face enormous challenges in meeting this expectation.

Shipping prices have skyrocketed, and fast deliveries are logistically complicated to execute. Fabric said it brings fulfillment operations closer to where consumers live through its MFC network, giving retailers the ability to meet and exceed consumer expectations.

Chill Brands Group first company at Dallas MFC

The first company to launch in Fabric’s Dallas MFC is Chill Brands Group, a lifestyle brand that develops, produces, and distributes hemp-derived CBD products as an alternative to recreational tobacco.

All orders made via Chill.com will be fulfilled within the Fabric MFC. Fabric will then leverage geographical and logistical data to identify the needs and locations of Chill customers, providing for future integration into additional MFCs throughout the U.S.

This model will provide Chill Brands with enhanced business intelligence to optimize delivery times sustainably.

“We’ve got big plans to expand our e-commerce abilities, and we're looking for an ideal partner to help us ramp up capacity without a huge investment in real estate,” said Callum Sommerton, CEO of Chill Brands. “Fabric’s MFC is a perfect fit for us and allows us to continue to deliver an exceptional customer experience from click to delivery.”

In October, Fabric raised $200 million in Series C funding. 

A look at the new Dallas facility.

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A look at the Dallas MFC.

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