Mission Design and OSARO Collaborate to Deploy, Optimize Warehouse Automation

OSARO is combining its robotics software with Mission's decades of experience on warehouse and factory floors.

Sami Birch, director of marketing and communications, Mission Design & Automation


Mission Project Manager Kory Boswell (left) and OSARO Solutions Engineer Nina Haas (right) confer on a project at Mission’s headquarters in Michigan.
Mission Design is applying its experience with integrating warehouse automation to help deploy OSARO's SightWorks vision and control software for kitting.

OSARO, which provides robots using machine learning, today announced that it has partnered with systems integrator Mission Design & Automation. The companies said they plan to develop and deploy a range of automated systems optimized for e-commerce fulfillment.

“Our close partnership with OSARO allows us to deliver a strong integration of new technologies and ensure a happy end customer experience,” said Ryan Lillibridge, vice president at Mission, in a press release.

“At the end of the day, supporting our customer, delivering on their production needs, and maintaining the trust they put in us is how we measure our combined success,” Lillibridge added. “Working with great partners like OSARO enables us to do it. Our partnership with OSARO gives us easy access to its machine learning vision and control technologies for the design and integration of robotics systems across a broad array of e-commerce applications.”

Founded in 2004, Mission Design & Automation designs, builds, and integrates custom automation for projects of all sizes and with varying levels of complexity. The Holland, Mich.-based integrator said it has developed systems for the automotive, construction, consumer goods, electronics, food and beverage, furniture, logistics, electronics, and medical device industries.

SightWorks to serve e-commerce needs

OSARO and Mission Design said their partnership will combine OSARO’s SightWorks vision and control software for robotics with Mission’s expertise in designing and deploying specialized systems. Mission said it has provided robots across a broad array of applications in warehouses and fulfillment centers, such as depalletizing, kitting, and bagging.

“E-commerce businesses and third-party logistics [3PL] service providers can now automate even the most challenging tasks that couple robot flexibility with the ability to learn how to identify, pick, and place any object,” said OSARO.

The two companies are targeting kitting applications, which combine multiple SKUs or products into one larger order that is packaged in a single box with a new SKU and shipped to a customer.

“OSARO prides itself on developing partnerships with leading systems integrators and third-party logistics providers to collaborate and deploy reliable robotics systems for warehouse and fulfillment operators,” stated Derik Pridmore, CEO of OSARO.

Mission joins OSARO partner program

“We’re especially excited to announce that Mission Design & Automation is joining the OSARO Partners Alliance because we already have two robotics projects underway,” Pridmore added. “We look forward to a long and productive relationship with the entire Mission team.”

OSARO said its Partners Alliance “offers one-stop access for businesses looking to deploy robotic solutions in their fulfillment operations.” The program provides a way for vendors of autonomous mobile robots (AMRs) and automated storage and retrieval systems (ASRS), as well as integrators, distributors, 3PLs, and consultants to co-market unified solutions.

The partner program is designed to enable collaboration and optimize every stage of a customer’s purchasing and deployment processes, claimed OSARO. It said that its joint offerings with Mission can help businesses in the following ways:

  • Increased throughput
  • Reduced dependence on labor
  • Faster order processing
  • Greater shipment accuracy
  • Improved return on investment (ROI)
  • A scalable solution for changing needs
  • Less need for floor space

OSARO said it provides piece-picking robots for e-commerce, where key challenges include high SKU inventories, complex packaging, and fragile items. The San Francisco-based company said its SightWorks machine learning technology provides the foundation for all its products.

“In the rapidly evolving world of logistics technology, OSARO offers smarter automation, low-risk business plans, and its signature Hypercare support from concept exploration to onsite installation,” said the company. It added that its intelligent systems enable goods-to-robot (G2R) use cases, which promise significant increases in warehouse productivity.

OSARO offers to optimize AMRs and ASRS with its vision and control software.

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Sami Birch, director of marketing and communications, Mission Design & Automation

Mission Project Manager Kory Boswell (left) and OSARO Solutions Engineer Nina Haas (right) confer on a project at Mission’s headquarters in Michigan.


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