RightPick 3 Item-Handling System Deployed to Fulfill Order Demands of Online Swedish Pharmacy

Online orders increased during the pandemic. Apoeta turned to automation help it weather the storm.

RightHand Robotics


Like many online shops, Apotea was hit hard with orders during the height of the pandemic. RightHand Robotics' RightPick 3 Item-Handling System is helping the online pharmacy meet demand.

Picking robot maker RightHand Robotics this week announced that online pharmacy Apotea is now using its RightPick 3 Item-Handling System at its facility in Morgongåva, Sweden.

Apotea ships more than 1 million parcels per month on average. During the COVID-19 pandemic, demand for order fulfillment skyrocketed. To keep up with order volume, Apotea invested in RightHand Robotics’ RightPick 3 platform to accelerate its e-commerce business and provide Swedish consumers quicker access to medication and other non-prescription products.

Sommerville, Mass.-based RightHand Robotics said it will support Apotea’s increasing demand from customers who shop online and need reliable, direct, and convenient delivery throughout Sweden.

“Through our warehouse automation initiatives, our efficiency has reached new levels to meet demand. RightHand Robotics’ RightPick 3 technology powered by its RightPick AI software will allow us to pick a wide range of non-prescription goods and prescription drugs at a higher, faster rate that will satisfy customers’ needs into the future,” said Pär Svärdson CEO of Apotea.

“As our business model continues to evolve, we’re excited to have RightPick 3 to add extra capacity and elevate our business to the next level for the benefit of our customers,” he added.

RightHand adds another online pharmacy to customer list  

As RightHand Robotics’ latest online pharmaceutical customer, Apotea boosts the company’s industry applications portfolio, it said. Since the pandemic accelerated the preference for online ordering, especially for over-the-counter and prescribed medication, retailers and distributors have been challenged to fulfill orders.

Automation has proven to Apotea and other pharma supply chain businesses the strong return on investment (ROI) and increased efficiency that RightPick 3 offers.

“Robotic piece-picking automation is an increasingly important component of the supply chain, delivering greater efficiency at the fulfillment center, while increasing customer service levels in terms of order accuracy and delivery times,” said Paul Eyre, director of global channel sales at RightHand Robotics.

RightPick 3 at Apotea

RightPick 3 item-handling system Installed in Apotea's facility in Sweden. Source: RightHand Robotics

RightPick 3 designed to work with other tech 

RightPick 3 is a “model free” piece-picking solution suitable for automating simple, but critical warehouse order-fulfillment tasks 24/7. It is designed to easily integrate with other technologies to further automate warehouse processes and increase efficiency, said the company.

With the help of RightPick AI and its machine learning capabilities, RightPick 3 instantly finds the best way to handle the selected item, which increases order capacity, improves goods handling, and speeds delivery time, as well as creates a strong link between other installed systems and the material flow.

“AI-based robotic piece picking provides supply chain companies with certainty in their fulfillment operations at a time when hiring and retaining personnel is increasingly difficult,” said Juan Manuel Rivas Diaz, sales executive for Europe at RightHand Robotics. “The robots eliminate mundane, repetitive work, such that warehouse personnel view the technology as complementary to their roles, while positioning pharmacies for growth of digitized services, including e-prescription.”

RightHand said the RightPick system harmonizes well with warehouse staff, providing a user-friendly technology that’s safe to implement in any facility.

The company also recently announced that Asetec, an AutoStore integrator in South Korea, has joined the RightHand Robotics Integrator Network. 

RightPick 3 item-handling system.

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