Addverb and Velociti Alliance Partner to Expand Footprint in Grocery Intralogistics

Addveb and Velociti said they develop complementary technologies that benefit food logistics markets.


The Addverb Multi-Pro is a shuttle-based ASRS system designed for multi-deep pallet storing.
Addverb and Velociti are now working together as part of a push to reach more customers in the grocery store space.

Addverb and Velociti Alliance have entered a partnership to expand their customer base in the convenience store and grocery supply chain.  

Nodia, India-based Addverb said it provides smart end-to-end warehouse and industrial automation and intralogistics solutions. The company develops autonomous mobile robots (AMRs), automated storage retrieval systems (ASRS), and picking technologies.

Velociti Alliance said it develops software services to help wholesale distribution facilities manage workflows.

The Greenville, S.C.-based company said its software includes the following:

  • CloudLogic, a game-theory-based system that updates picking and packing assignments within microseconds based on worker location and traffic patterns in the warehouse
  • PiecePick, which increases productivity and accuracy by batching orders and shortening the distance workers travel between picks
  • SmokePick, which is ued to create faster and more accurate cigarette picking, sorting, and stamping

It said it has major customers in the convenience-store and grocery distribution space, including McLane Company and C&S Wholesale.

Wholesale partnership grows

“We are constantly pursuing innovation that will address today's challenges, anticipate future needs, and help American warehouses solve labor and resource shortages,” stated Steve Hobbs, Addverb's senior director of sales.

“Addverb's existing experience in e-commerce, grocery, food and beverage, and micro fulfillment, combined with the partnership with Velociti Alliance, will amply cover the entire gamut of industries,” he added. “Our unified solutions offer immediate benefits to our clients while paving the way for continued innovation.”

“Velociti Alliance is excited to be moving ahead with Addverb to design integrated solutions for next-generation performance,” said David S. Driskill, CEO of Velociti Alliance North America Inc.

“Our partnership combines world-class software and hardware into a unified solution, which will drive more profit to our clients' bottom line,” he noted. “Since both organizations have C-store and grocery distribution in their DNA, our joint clients will ultimately win as we work together to advance modern distribution.”

Addverb | Automation Solution for 450,000 Sq. Ft. HUL - Samadhan Distribution Centre Chennai

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The Addverb Multi-Pro is a shuttle-based ASRS system designed for multi-deep pallet storing.

Robot Technologies