Simbe
Simbe's autonomous shelf-scanning robot Tally and the Store Intelligence platform have been deployed by Nebraska grocer B&R Stores.
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Simbe
Simbe's autonomous shelf-scanning robot Tally and the Store Intelligence platform have been deployed by Nebraska grocer B&R Stores.
B&R Stores, Inc., a family-owned grocery operator behind banners including Russ's Market, Allen's, Super Saver and Cash Saver, has introduced Simbe's Store Intelligence platform, powered by the company’s autonomous shelf-scanning robot, Tally, to select locations in Lincoln, Neb.
By capturing real-time, shelf-level data on product availability, pricing and placement, Simbe said that Tally provides B&R store teams the visibility to respond faster and elevate the shopper experience.
B&R Stores said that it manages thousands of SKUs across fresh, center store and specialty categories. In the high-traffic, fast-moving environment, Simbe said that maintaining shelf consistency means shoppers easily find the items they need at the accurate price.
"We are committed to delivering the highest quality shopping experience, and Tally is a powerful tool that helps our associates do that more effectively every day," said Marty Jarvis, director of marketing at B&R Stores. "This technology eliminates repetitive manual audits so our teams can spend more time serving customers, keeping shelves stocked, and ensuring products are accurately priced."
Simbe said that Store associates typically spend up to 30 hours per week on manual inventory tasks which are time-consuming, error-prone, and consistently cited as a top driver of attrition.
The company said that Tally automates these responsibilities so associates can focus on the work only they can do: replenishment, store execution and the personalized service that defines B&R.
"B&R Stores has built a strong reputation by investing in both its customers and store teams," said Negar Ballard, senior director at Simbe. "Bringing real-time shelf intelligence into daily operations gives associates better tools to maintain the high standards B&R's shoppers expect."
Simbe said that Tally is built with human-centered design principles - quiet, unobtrusive and purpose-built for busy store environments, automatically pausing for or rerouting around shoppers. In March 2026, Simbe said that Tally became the first retail technology robot to achieve UL 3300 certification. The company said that this certification validates Tally’s ability to operate safely and reliably in dynamic, public-facing retail settings.
Simbe's platform is deployed across 10 countries and trusted by retailers across grocery, club, home improvement and other entities.
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