FORTNA, Hai Robotics partner to deliver expanded warehouse automation offerings

FORTNA, an automation and software company for the full logistics value chain, and Hai Robotics, a global provider of warehouse automation, announced a partnership that expands the FORTNA portfolio for goods-to-person automation technologies.

The collaboration introduces the HaiPick automated storage and retrieval systems (AS/RS) to FORTNA’s existing portfolio, including the latest offering, HaiPick Climb. FORTNA said this partnership expands its ability to enable customers to optimize inventory storage, order picking and order fulfillment.

At ProMat 2025 in Chicago (Booth S603) and LogiMAT 2025 in Stuttgart (Booth 1G05), FORTNA will showcase the HaiPick Climb robot and its approach to efficient storage and retrieval.

Robots to handle diverse warehouse challenges

“At FORTNA, we are focused on delivering solutions to improve operations for e-commerce and omnichannel warehouses through tailored automation and intelligent software solutions,” said Rob McKeel, CEO, FORTNA. “Our partnership with Hai Robotics reinforces this commitment, expanding our capabilities to deliver innovative solutions for a wide range of storage and order fulfillment operations. FORTNA has a history of collaborating with partners who deliver quality and reliability to our customers, and we feel Hai Robotics delivers on that commitment.”

Unlike aisle-based AS/RS, HaiPick Climb attaches to one side of standard racking, enabling access from both sides of narrow aisles while reducing installation costs. The companies said this configuration allows the robot to deliver totes to workstations more efficiently than aisle-based AS/RS while reducing the storage footprint.

“Hai Robotics is thrilled to partner with FORTNA,” said Richie Chen, founder and CEO, Hai Robotics. “FORTNA’s deep expertise in warehouse and distribution solutions and proven track record of delivering for their customers makes them an ideal partner as we work together to help customers optimize storage, maximize efficiency and seamlessly adapt to evolving business demands.”

FORTNA said that the HaiPick portfolio, inclusive of HaiPick Climb, strengthens its portfolio of options to solve unique customer challenges and expands the reach of automated technologies, including retrofits to existing facilities with minimal infrastructure requirements.

“AS/RS solutions continue to evolve to better serve the changing needs of modern fulfillment centers, and the HaiPick Climb is a great example of this evolution aimed to bring automated operations to life for more and more customers across all industry segments,” said Ron Egan, vice president, FORTNA. “This technology supports our approach to providing customer-centric solutions that can accelerate time to market and unlock meaningful efficiency and productivity gains.”