The Feed to install 48 Brightpick Autopicker robots in US warehouse

Autopicker AMRs will go live in Denver warehouse in March 2024


The Brightpick Autopicker AMR will be rolled out at The Feed's ecommerce warehouses in March 2024.
Brightpick Autopicker robots will be installed at The Feed sports nutrition ecommerce retailer after a successful rollout at Europe’s Dr. Max distribution center.

Brightpick, a provider of warehouse automation solutions for order fulfillment, recently announced that The Feed, a US-based sports nutrition and gear ecommerce retailer, has begun installation of 48 Brightpick Autopicker robots that will go live at their warehouse by the end of March 2024.

The Kentucky-based company also announced a successful rollout of its Autopicker at Dr. Max distribution centers in Europe. Dr. Max is the second-biggest pharmaceutical company in Europe.

Autopicker abilities in warehouses

The Brightpick Autopicker is an autonomous mobile robot (AMR) that can pick and consolidate orders directly in the warehouse aisles. The robot’s patented two-tote design enables it to retrieve storage totes (bins) from shelving and robotically pick individual items from those storage totes into an adjacent order tote. It does this repeatedly as it moves through the warehouse aisles until the order or batch has been fully picked.

In addition to in-aisle robotic picking, Autopicker can be used for other tasks such as goods-to-person picking, pallet picking, stock replenishment, dynamic slotting, order consolidation, buffering and dispatch.

“It is exciting to see the strong traction we are receiving for Brightpick Autopicker robots in ecommerce, pharmaceuticals, and e-grocery,” said Jan Zizka, CEO and co-founder of Brightpick. “The recent wins with The Feed and Dr. Max demonstrate the trust that major companies in the US and EU have for our robots and our company.”

The Feed hopes Autopicker will expedite orders 

The Feed, based near Denver, Colorado, is an ecommerce store for athletes. The company offers a wide array of sports nutrition and supplements, as well as gear, to its customers. It is currently installing 48 Brightpick Autopickers in its warehouse for picking, kitting (creating ready-to-ship orders) and buffering (storing) finished orders, as well as replenishing inventory. In the first phase of the project, the robots are projected to fulfill 5,000 orders per day at The Feed while eliminating its reliance on manual labor.

The Feed wanted to reduce operational and fulfillment expenses and chose the Brightpick solution because of the deployment speed, ability to scale with the company's strong growth trajectory, an automated solution that didn’t require additional power modifications in their warehouse and integrated well with its existing in-house software systems. 

“The Feed’s e-commerce platform is a performance-minded marketplace for athletes,” said Matt Johnson, founder of The Feed. “We have scaled significantly over the last few years and are moving into a new, larger warehouse. Brightpick Autopickers are a powerful way for us to keep up with our high demand now and in the future.”

Dr. Max uses Brightpick Autopicker in its pharmaceutical warehouses 

Dr. Max operates three modern pharmaceutical distribution centers in the Czech Republic, and the one in Prague is now equipped with eight Brightpick Autopicker robots. The robots are picking up to 7,000 items per day and consolidating orders to regularly replenish Dr. Max pharmacies and hospitals in the country, according to the companies. Autopicker AMRs help ensure the reliable supply of medicines which are often vital for maintaining the health and life of Dr. Max customers.

Distributors of pharmaceuticals often face stringent regulatory requirements. To meet these requirements, the Brightpick solution can determine and pick pharmaceutical items with the earliest expiration date, and quickly stop picking from any batch that is potentially expired or defective.

Other possible uses for the Autopicker

Brightpick Autopicker can also reliably pick ambient and chilled groceries, packaged goods, cosmetics, electronics, medical devices, polybagged apparel and more. The Brightpick solution takes weeks to deploy and enables companies to reduce their picking labor and picking costs significantly, according to the company.

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The Brightpick Autopicker AMR will be rolled out at The Feed's ecommerce warehouses in March 2024.

Robot Technologies