Zebra Technologies closes Photoneo acquisition with Photoneo Brightpick group

Warehouse automation provider Brightpick now an independent company

By Robotics 24/7 Staff March 4, 2025

Brightpick

Photoneo Brightpick Group founders (L-R), Tomas Kovacovsky (CTO), Michal Maly (Director of AI), Jan Zizka (CEO) and Branislav Pulis (CRO) pose with an offering. Zebra Technologies acquired Photoneo in December 2024 and the acquisition finalized in March 2025.

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Photoneo Brightpick Group, a provider of 3D vision and AI robotics, has closed the sale of Photoneo to Zebra Technologies.

The deal was initially announced on December 30, 2024.

Brightpick will operate as separate entity

Photoneo, the former sister company of Brightpick under the Photoneo Brightpick Group umbrella, is a provider of robotic vision sensors and intelligence software.

The Photoneo Brightpick Group has been renamed Brightpick and will continue operating as a separate entity focused on developing and deploying AI robots to automate warehouse operations. The company said the majority of proceeds from the sale will be dedicated to accelerating Brightpick’s deployment of its AI robots across the U.S. and Europe. To date, Brightpick has secured a total of $47 million in funding.

“This transaction produced significant capital to reinvest in Brightpick, while providing some return to shareholders,” said Jan Zizka, founder of brightpick. “With Brightpick’s 2025 production capacity fully booked, this funding enables us to scale manufacturing and deployment to meet the growing demand for our AI robots, expand to new markets, and serve even more customers.”

Brightpick is a provider of warehouse automation technology for order fulfillment. Brightpick said its offering takes only just weeks to deploy and enables companies to reduce their fulfillment labor to a minimum.

Brightpick said Autopicker, the company’s flagship robot, is the only mobile robot in the world that robotically picks and consolidates orders directly in warehouse aisles, like a human with a cart.

Last month the company announced Brightpick Giraffe, a robot capable of reaching heights up to six meters, along with the first two U.S. customers of the new system. With this advancement, Brightpick said its users can now achieve up to three times the warehouse storage density of manual operations and double the density compared to the previous Brightpick offering.

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Zebra Technologies closes Photoneo acquisition with Photoneo Brightpick group