Cimcorp
REWE, one of Germany’s leading grocery retailers, has automated its critical fresh food operations in its Oranienburg logistics center in collaboration with Cimcorp.
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Cimcorp
REWE, one of Germany’s leading grocery retailers, has automated its critical fresh food operations in its Oranienburg logistics center in collaboration with Cimcorp.
Cimcorp, a global provider of robotic handling technologies, announced it has automated fresh food logistics operations for leading German grocery retailer REWE.
Cimcorp said it has deployed an advanced logistics system at REWE’s new automated fulfillment center for fresh produce, located in Oranienburg.
The facility is designed to handle the ultra-fast, error-free distribution of fruit and vegetables to over 370 supermarkets and 580 shops in the greater Berlin region. Cimcorp said that by working closely with REWE, the grocer has transformed the heart of its fruit and vegetable supply chain, ensuring unparalleled efficiency, reliability and workplace wellbeing.
“In fresh food logistics, every minute counts and every delivery is critical,” said Matthias Menzel, general manager at REWE’s Oranienburg Logistics Center. “Missing the delivery window means a significant financial loss. That’s why we invested in automation that delivers absolute reliability, real-time control, and the capacity to serve Berlin and the surrounding regions.”
Cimcorp said that the Oranienburg project showcases automation tailored to real-world retail demands. Each day, around 29,000 units are handled by Cimcorp’s automated order-picking system, with material flows governed by Cimcorp’s Warehouse Control System (WCS).
The company said that its advanced software manages everything from inbound barcode scanning and depalletizing, through inventory and picking, to precise outbound labeling and shipping - all the while maximizing transparency, safety and system uptime.
“Our customers expect that our reliability increases every year,” Menzel said. “As stores learn that they can trust our deliveries, it brings improvement not just to our logistics, but right through to the customer experience in the store. We’re no longer fighting to fill overtime hours; instead, our staff are excited to work with new technology and see the benefits of automation in their daily roles.”
The automated picking area uses both FIFO (First In, First Out) and FEFO (First Expired, First Out) principles, advanced workload balancing and stacking that takes both product and ergonomic requirements into account. Cimcorp said that full traceability is guaranteed with every crate, stack and pallet uniquely identified, scanned and monitored from arrival to departure. The system is also designed with redundancy. Dual robot cells and transfer cars ensure continuous operation, even in outage scenarios.
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