While robotics suppliers from around the world have sought to enter the Chinese market, Chinese robotics companies are expanding into global markets. Yesterday, Dobot opened a new branch office in Tokyo.
Representivies from Japanese Dobot partners, universities, robotics associations, and media attended the opening ceremony. The Shenzhen, China-based company said the establishment of a branch in Japan is “an important step towards providing local customers and the Japanese market a full range of support to accelerating automation adoption.”
At the opening ceremony, Jerry Liu, founder and CEO of Dobot, stated that “the Japanese branch can fulfil the growing needs of collaborative robots in the local market. On the other hand, [it will] provide closer and more efficient service support to Japanese customers with a standardized and modular solution and establish a full product lifecycle technical support system, with a full range of marketing and brand advertising support policies.”
Dobot focuses on collaboration
Dobot claimed that it is a leader in the development of robots for human-machine collaboration. For the past eight years, the company has focused on technologies for safe collaboration, precision control, and smart integration.
It also asserted that it “has achieved breakthroughs in foundational technology structure and core algorithms.” Dobot said almost 70,000 of its robots are deployed around the world.
In addition, the company said it has its own manufacturing base and a stable supply chain with strict quality control.
Building on Japanese distribution network
In the past two years, Dobot has established a distribution network in the Japanese market to serve industries such as automotive parts, electronics manufacturing, metal processing, logistics, and retail. The cobot supplier said it has assisted customers in achieving smart transformation with automation and meeting flexible production needs.
“The establishment of the Japanese branch demonstrates the determination and confidence of Dobot to become a leading brand in the Japanese and Asia-Pacific markets,” said the company.
Dobot added that it will recruit local professionals to provide systematic training and support for distributors, further strengthening its competitiveness and brand influence in the Japanese market. It also plans to work with channel partners to cultivate the Japanese market for mutual benefits.
Aside from the Japanese market, Dobot also has subsidiaries in Germany and the U.S. that allow localized sales and marketing strategies. The company said it intends to accelerate global development with the aim of providing a full range of efficient service and support to its customers worldwide.