HAI ROBOTICS Partners With Systems Integrator Zion Group to Expand North American Presence

The robot maker also raised Series D+ funding and is working with the supply chain integrator to expand its goods-to-person systems.


HAI ROBOTICS at the Smart Factory+ exhibition in South Korea in September 2021.
Taking advantage of HAI ROBOTICS' full suite of case-handling robots, Zion Solutions Group is hoping to address the warehouse market with its systems integration services.

HAI ROBOTICS this week announced a new partnership with Zion Solutions Group, an Atlanta-based supply chain integrator. As part of the agreement, Zion will now have access to HAI's full range of products as it works to build out its goods-to-person services in North America.

“We look forward to working with the HAI team to deliver extraordinary solutions to solve the challenges our customers face,” said Drew Eubank, co-founder and executive vice president of Zion Solutions Group. “We believe that the partnership with HAI helps Zion deliver on our vision: to create memorable experiences and guide intelligent change.”

Case-handling robots pick up more funding 

Founded in 2016, HAI ROBOTICS said it specializes in autonomous case-handling robots, claiming that its systems use advanced software and dense storage to drive efficiency and throughput. The Shenzhen, China-based company has offices in the U.S., Europe, Japan, Southeast Asia, Australia, and Taiwan, serving customers from more than 30 countries and regions.

The company today announced that it has raised $100 million in Series D+ financing led by Capital Today. Other investors included a top U.S. dollar fund and existing shareholders including 5Y Capital, Source Code Capital, Sequoia Capital and 01VC. HAI ROBOTICS said it was the third funding in 12 months.

“This round of financing will be spent on stepping up the R&D of warehousing logistics robotic systems and on global business expansion, to provide more efficient, intelligent, and flexible products to power every warehouse with robots to address labor shortage and cope with the challenges brought by the aging population,” said Richie Chen, the company’s founder and CEO. 

Zion joins forces to meet market demand

Zion specializes in material handling integration and supply chain consulting operations. Jim Shaw, the company’s co-founder and president, previously worked at AHS, a division of the automation service integrator company Hy-Tek Material Handling.

“HAI ROBOTICS is extremely excited to be partnering with the team at Zion Solutions Group,” said Brian Reinhart, vice president of sales at HAI ROBOTICS. “When considering potential partners, HAI places the utmost importance on culture alignment and in Zion, we’ve found a partner whose goals, ambitions, and prioritizations match ours.”

“Zion’s ability to concept, engineer, and deliver world-class automation solutions to the market is well documented, and HAI is very excited to be a part of that process now and into the future,” he said.

HAI ROBOTICS said the need for robot systems that have dense storage, high unit throughput, and robust yet flexible software is increasing as order demands rise.

HAI ROBOTICS offering VR demos at Korea MAT

In related news, this week HAI ROBOTICS announced that it will exhibit at Korea MAT, an international material handling and logistics exhibition that runs until Friday. The event is taking place at the Korea International Exhibition Center.

As part of its exhibit at Booth 1E802, HAI ROBOTICS will offer virtual reality demonstrations showing how its autonomous-case handling robots work in warehouses

An overview of the A3, fork lifting case handling robot.

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HAI ROBOTICS at the Smart Factory+ exhibition in South Korea in September 2021.

Robot Technologies