Humanoid Global announces investments in HowToRobot, Formic

Humanoid Global Holdings Corp. (Humanoid Global), a publicly traded investment issuer focused on building and accelerating a portfolio of pioneering companies in the humanoid robotics and embodied AI sector, announced two new strategic investments.

Humanoid Global has committed to a strategic investment in HowtoRobot, a global marketplace for robotic technologies, and Formic, a company that aims to enable small to mid-sized American manufacturers to accelerate the adoption of automation through its Robotics-as-a-Service (RaaS) model.

The investment firm recently invested in the autonomous robot safety layer technology company RideScan in September 2025.

HowToRobot investment details

Founded in 2017, HowToRobot was established to help address several challenges facing organizations adopting automation technologies, including limited internal expertise, fragmented vendor markets and a lack of reliable pricing benchmarks. The company said it provides structured, end-to-end automation support designed to help businesses identify, source and implement automation technologies suited to their operations.

HowToRobot, which operates independently of vendors, connects buyers and suppliers through its Automation Platform to help align technology requirements, pricing, and delivery expectations. Its team also supports clients with sourcing guidance and implementation support.

“HowToRobot has become a go-to platform for companies seeking clarity and solutions in a fragmented automation market,” said Søren Peters, CEO of HowToRobot. “With Humanoid Global’s support, we believe that we can accelerate our global reach and strengthen the platform to help make automation even more accessible to businesses worldwide.”

According to HowToRobot, the funds will be directed toward developing its AI-driven quotation tool for SME and enterprise subscriptions, digitalizing workflows to enable a self-service platform, and, where appropriate, expanding sales operations in the U.S. and U.K. to help scale customer adoption. Humanoid Global added that the net proceeds are expected to be used by HowToRobot to support its transition toward a SaaS-based model.

“We believe that the future of robotics lies not just in machines, but in the ecosystems that empower them,” said Shahab Samimi, CEO of Humanoid Global. “Our proposed investment in HowToRobot reflects our intent to support stronger connections between robotics suppliers, integrators, and the industries they serve. By supporting platforms that make robotics more discoverable and accessible, we aim to help advance a more efficient and collaborative automation landscape.”

Formic investment details

Through Formic’s RaaS model, the company said its customers have access to state-of-the-art equipment, 24/7 service and maintenance, and advanced productivity software, all with no upfront capital expenditure and a single fixed monthly fee.

“By helping to reduce financial and operational barriers, Formic seeks to enable more manufacturers to make the strategic decision to automate with greater confidence in their ability to maintain reliable consistency and quality, while also supporting improvements in employee safety and well-being,” Samimi said. “We believe that projected labor shortages in manufacturing could negatively impact productivity and contribute to instability across the supply chain and, by extension, the broader economy.”

Formic reports that its systems can be configured for a wide range of tasks across various environments.

According to Formic, its deployed robots have collectively packed and stacked more than 1.2 billion products, achieved uptime levels of approximately 99% and contributed to a significant reduction in reported customer safety incidents.