Automate 2025: NVIDIA, Schneider Electric and Teradyne Robotics leaders to deliver keynotes

Automate 2025, the automation event hosted by the Association for Advancing Automation (A3), kicks off at Detroit’s Huntington Place on Monday, May 12.

The show will feature over 40,000 attendees, 800 exhibitors, 200 speakers and 140 sessions across industries to discuss industrial automation trends. A3 has announced the following keynote speakers for the event.

All keynotes will occur in the Grand River Ballroom at Huntington Place, beginning at 9:00 a.m. each day.

Automate 2025 keynote information

Here is the speaker and topic information for the Automate 2025 keynote presentations.

• Date: Monday, May 12
  • Speakers: Brad Holmes, executive vice president and general manager, Detroit Lions; Dan Miller, sports director at Fox Sports 2 Detroit and voice of the Lions
  • Title: How to build a winning culture: A view from the NFL
  • Description: What does it take to create a winning culture that drives sustained success? In this keynote session, Holmes and Miller will explore the strategies and principles behind transforming an organization into a powerhouse, using the Lions’ resurgence as a case study. Holmes will share insights on leadership, fostering collaboration, and developing talent - on and off the field - that are equally relevant to business leaders striving to build high-performance teams. Learn how to embrace challenges, manage transitions and create a culture where everyone is motivated to win.
• Date: Tuesday, May 13
  • Speaker: Deepu Talla, vice president of robotics and edge AI, NVIDIA
  • Title: Industrial autonomy in the era of Physical AI
  • Description: The big bang of generative AI for the physical world has arrived. Physical AI - models that can understand and interact with our physical world - will transform today’s rule-based static automation to intelligent and adaptive autonomy that can be applied to the holy grail of high-mix and unstructured problems. Talla will discuss how Physical AI will embody every industrial facility up to $50 trillion worth of GDP - from warehouse to factory - the robots that work alongside us within them, and the vehicles that transport manufactured goods around the world. Learn more about how NVIDIA and its ecosystem of industrial software, hardware, AI and robotics partners are helping accelerate this next wave of AI for industrial transformation.
• Date: Wednesday, May 14
  • Speaker: Aamir Paul, president, North America operations, Schneider Electric
  • Title: Redefining industry: A bold new era for American manufacturing and the opportunities it creates for the American workforce
  • Description: The latest innovations in artificial intelligence, digitization, automation and sustainable infrastructure are fueling a massive transformation across the industrial space - impacting virtually every facet of the sector from production to delivery and, most importantly, the people behind it. Making the most of these opportunities requires overcoming some of the industry’s greatest challenges, ranging from time and workforce management to adopting competitive business models built for a dynamic, flexible world. As we look back at technological innovation over the past century, it is clear that the industrial revolution we are witnessing now is unprecedented in terms of momentum and scale. And, it will require the industry to challenge its core beliefs and reimagine and redefine what is possible.
• Date: Thursday, May 15
  • Speaker: Ujjwal Kumar, group president, Teradyne Robotics
  • Title: Tech hype vs industrial need: Separating science fiction from scalable solutions
  • Description: In an era of unprecedented technological development, robotics is poised to transform our lives and workplaces beyond measure. But amidst the excitement, how do we differentiate between hype and reality? What does the industry truly need to drive real value, and what is merely hype designed to captivate news readers? Above all, where are we in this journey and what impact is AI-enabled advanced robotics having on industry in the here and now?

Want to learn more about Automate 2025? The April 2025 Robotics 24/7 Special Focus Issue titled “Pick-and-place robots take on lifting applications” featured a special Automate Product Preview section.